In 1996, when the Karen Neuburger company was just starting to be known for gloriously awesome comfortable pajamas, we also became among the first fashion company to design around the subject of Breast Cancer. Not always received with enthusiasm due to concerns about “such a negative subject” we nun the less persisted and created an annual Pink Ribbon design. Eventually all the stores jumped on board carrying our pink ribbon pjs., and running in hundreds of races with us (in pajamas) Nordstrom’s was the first.
I was reminded of those days today in 95448 watching the Bubbles for Boobies event at a local town down winery. This was a novel and fun way to raise awareness and funds to fight breast cancer. 16 years later and with various creative and in your face ways, we are still fighting the fight.
I raise a glass to Bubbles for Boobies.